Han Pastry Innovation Contest
The long history of Han Pastry is an asset of Chinese cultural, and there are various bakery stores presenting unique Han Pastry in Taiwan. The bakery market in Taiwan could be the best place to represent the culture of Han Pastry. In order to generate new market opportunities for Han Pastry industry and market to the world, Taipei Bakery Association is hosting Han Pastry innovation contest and series of related events.
The contest will be formed in a traditional group and a creative group. For the traditional group, the focus will be original culture of Han Pastry with traditional techniques. The creative group will aim for younger consumer and focus more on marketing the pastry culture back into modern lifestyle. The main objective of the contest event is to promote and connect the value of traditional Han Pastry culture and the fashion trend of pastry consumption.
Taipei Bakery Association