As the pandemic eases, the entrepreneurial market is gradually heating up. The trial operation of the automated pearl factory at Shangtong Food's new factory in Su'ao offers a variety of customized pearls. Following this, they participated in the 2023 Taipei International Franchise Expo, showcasing the production process of beverages, the latest trends in drink ingredients, and a comprehensive franchise package for global regional distributors!

With over 40 years in the global market, Shangtong Food is a professional raw material manufacturer for beverages. They have a dedicated R&D team, provide diverse product OEM modes, and possess a management team with complete entrepreneurship know-how, offering comprehensive services. To meet the significantly increased export orders in 2022, Shangtong invested in production equipment, added an automated production line for pearl tapioca, and increased capacity by 40%. Currently in the trial phase, the capacity is expected to increase by 40%, satisfying more overseas order demands.

Shangtong Food aims to promote Taiwan's bubble milk tea culture worldwide and has gradually established overseas distribution points. They are currently marketed in over 60 countries, with more than 100 sales points. They provide online tutorials and offline practical training for learning related tea knowledge, catering to expatriates who want to open stores abroad. Even in a different location, training and entrepreneurship can be conducted through the borderless nature of the internet, expanding local culinary cultures.

For those with restaurant experience, Shangtong Food is open to franchising as regional distributors. This year, they introduced the "Charming Bay World Milk Tea" franchise program, offering a "free of three fees (no deposit, no royalty, no advance payment)" promotion. This allows franchisees to plan small display areas in their stores as retail spaces for powdered products, selling world milk tea. It is a thoughtful choice for business owners who want to diversify their business models.

Furthermore, on March 23, 2023, they will hold the industry's only "Tea Beverage Brand Seminar (Sixth Session)," offering courses covering five aspects of production and sales for entrepreneurs. With over 60 guided tea beverage brands, the program, through practical learning, helps entrepreneurs understand consumer market trends in advance, market their brands, reduce entrepreneurship risks, provide relevant food and beverage operation tutorials, logistical support, and customized raw materials and related product services. The camp, now in its sixth session, is currently recruiting participants, welcoming more tea and restaurant business owners to join the program.