Show Report
I. SHOW PROFILE
| Exhibition | 2026 Taipei International Bakery Show |
|---|---|
| Date | March 12 (Thu.)-15 (Sun.) 10:00-18:00 (Last day until 17:00) |
| Venue | Taipei Nangang Exhibition Center, Hall 1, 1F & 4F |
| Organizer | Taipei Bakery Association / Chan Chao Int'l Co., Ltd. |
| Co-organizer | International Federation of Chinese Bakery & Confectionery Association / International Union of Bakers and Confectioners / Taiwan Confectionery, Biscuit & Floury Food Industry Association / China Grain Products R & D Institute / Taiwan Gateaux Association / Taipei B.I.S. Association / National Kaohsiung University of Hospitality and Tourism / Taipei Kai-Ping Culinary School |
| Sponsor | Department of Information and Tourism, Taipei City Government |
| Entry Options |
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※ Eligibility Criteria for Concession Tickets: Senior ages from 65-69 or visitors with disabilities and one accompanying person (Must provide disability manual).
※ Free entry for seniors over 70 year-old and children under 12 year-old (ID required)
※ For security reasons, declined pets (except guide dogs) and visitors who wear flip flop.
II. SHOW FIGUES
Exhibition Scale
The exhibiting space covered two floors of Hall 1 - Taipei Nangang Exhibition Center. Including 370 exhibitors, 1,700 booths.
The exhibition profile diversifed into baking equipment, ingredient, finished products and others related items. Impressively, 90% of exhibitors is from baking ingredient, baking equipment & auxiliary categories.
Exhibitors Profile
In addition to domestic exhibitors, the exhibition also attracted a number of overseas exhibitors who come from China, Japan, India, Thailand, Malaysia, Vietnam, Italy, South Korea, etc.
Visitor Profile
The show had become the largest bakery and catering exhibition of the year, attracting a significant number of industry professionals and related experts. Attendees included key representatives from various sectors, such as bakery and pastry chefs from renowned hotels like The Okura Prestige, Grand Hyatt, The Howard Plaza Hotel, My Humble House Group, and The Grand Hotel; buyers from leading domestic retail channels including 7-Eleven, FamilyMart, PX Mart, and Carrefour; personnel from the bakery departments of well-known coffee chains like Starbucks and Louisa Coffee; as well as faculty and students from the culinary and baking programs of Taipei City University of Science and Technology, Da-Yeh University, Fu Jen Catholic University, and Hsing Wu University.
III. EVENT ACHIEVEMENT
2026 UIBC International Competition for Young Bakers
The UIBC International Competition for Young Bakers, launched in 1971 in Berlin. It offers a global stage for participants to showcase their baking skills and gain international experience.
The competition highlights top young bakers through diverse challenges, from traditional breads to creative pastries. With this year’s theme “Sport,” six teams presented their creativity, craftsmanship, and teamwork.
Taiwan, the only Asian host, welcomes the event again in 2026, marking its second time, while continuing to support young bakers on their path to the global stage.
2026 UIBC International Competition for Young Bakers – Winners
- 1st Place：Taiwan
- 2nd Place：France
- 3rd Place：Germany
- BEST TEAM SPIRIT：Brazil
- BEST SHOWPIECE：Taiwan
- NEW COUNTRY AWARD：Peru
- SPECIAL PRIZE OF THE JURY PRESIDENT：Sweden
2026 Taiwan Gâteaux Cake Contest
The 25th GÂTEAUX Cake Competition (2026) categories consist of: Marzipan, Grand Craft, Sugar Art Craft, Chocolate Art Craft, Mousse Cake, Confiserie & Chocolate, Gift Cake & Package, Rice Flour Cake, Whipped Cream Fruit Decorated Cake, Candy & Sweets, Assorted Cookies, and Iced Cookies, along with a Whipped Cream Decoration category reserved exclusively for students. Through healthy competition and technical exchange, the event encourages continuous learning and the challenge of diverse cake techniques each year.
Asia Bakery Summit
The 2nd Asia Baking Summit 2026 was designed as a dedicated platform for professional bakers and industry leaders worldwide to connect and exchange insights.
This year’s summit brought together an exceptional lineup of speakers, including world champions renowned for their success in international baking competitions, as well as celebrated talents from Taiwan and top-tier master artisans from Japan.
Through live demonstrations and exclusive knowledge sharing, attendees were offered a rare opportunity to explore master-level techniques, craftsmanship, and the finer details behind exceptional baking. Covering a comprehensive range of content from foundational skills to advanced applications, the summit delivered a premium curriculum that was widely praised by attendees and industry professionals.
| Subject | Speaker |
|---|---|
| 03/12(Thu.) 12:30 - 17:00 | |
The Making of World Champions – Wu Tzu Ching International Workshop |
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| 03/13(Fri.) 10:30 - 13:00 | |
| Sugar Pulling Techniques Masterclass | Executive Sous Chef Junichi Goto |
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| 03/13(Fri.) 13:30 - 15:30 | |
| Taiwan Is The New Panettone Queen of The World |
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| 03/13(Fri.) 16:00 - 17:30 | |
| Taiwan’s Journey at the Coupe du Monde de la Boulangerie 2026 |
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| 03/14(Sat.) 10:30 - 12:30 | |
| International Workshop by Master Bakers Wu Pao Chun & Wang Peng Chieh |
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Baking without Border
"Baking Without Borders" embodies the spirit of friendship and strong collaboration among international baking associations. At TIBS 2026, we proudly present a dedicated Baking Without Borders area, featuring specialty pastries from eight countries and regions of IFCBCA (International Federation of Chinese Bakery & Confectionery Associations). This special showcase also highlights 11 world-leading bakery exhibitions, esteemed partners of TIBS, fostering global connections within the baking industry.
| Exhibition | Country |
|---|---|
| IFCBCA | Taiwan, Philippines, Vietnam, Myanmar, Singapore, Sabah, Malaysia, China, Hong Kong |
| Exhibition Partbers of TIBS | Member states of IFCBCA, Japan, Korea, USA, Germany, France (12 exhibitions and events in total) |
Taipei International Baked Souvenir Awards 2026
The Taipei International Baked Souvenir Awards focus on filled pastries that best represent the spirit and flavors of Taiwan.
Bakery brands from across Taiwan are invited to participate in the competition.
Following professional judging, the competition selects the most distinctive Taiwanese baked souvenirs.
During the four-day exhibition, eight award-winning bakeries will set up booths on site, allowing visitors to taste all winning products in one place— without the need to travel across Taiwan.
Winners & Exhibiting Brands
- Gold Award: HOGAN BAKERY - Yuzu Dacquoise
- Silver Award: CHANCHAUKU MOO PARADISE RANCH - Murcott Orange & Golden Hazelnut Chocolate Sandwich Cookies
- Bronze Award: NAN FANG CHAMPION - Breeze from the South Premium Mullet Roe Collection
- Merit Award: SMAK - French Pineapple Cake
- Merit Award: CP CHEESE FACTORY - Sakura Shrimp & Smoked Cheese Sandwich Biscuits
- Merit Award: SAINT PAUL - Dragon Fruit Chimney Cake Roll
- Merit Award: SUNMERRY - Taiwan Four Seasons Tea & Pineapple Nougat
- Merit Award: VIGOR KOBO - Cranberry & Pineapple S'more
Featured Bakery Plaza Event Series
- Baking Salon–Bakery Talk & Showcase:
Featuring keynote speakers for up-close interactions, our 15 dynamic sessions over four days successfully captivated a crowd of nearly 1,000 attendees who paused to listen and engage. - Top Bakes Avenue:
Top Bakes Avenue features a curated selection of popular bakeries from across Taiwan, providing clear and accurate contact information to support corporate bulk purchasing and business collaboration. From brand selection to direct discussions, everything is handled in one place, helping streamline procurement processes and making corporate gifting and business partnerships more efficient.
Baking Community Partners
TIBS invited baking enthusiasts across Taiwan to participate, with around 20 baking-themed Facebook and Instagram community moderators promoting the exhibition through social media posts.
2026 TIBS Booth Design Award
The "TIBS Booth Design Award" to encourage exhibitors to enhance their booths. Criteria include exterior design, brand presentation, space configuration, sustainable energy, and creativity.
Free Entry for Bakery License Holders
To target baking professionals, individuals who have the eligible certificates can have 1 day pass to the show. Over 20,000 people applied for this program.
Bakery Show Gala
On the night of the first day at the Denwell Hotel in Dazhi, guests from worldwide baking industry organizations, European and American industry units, and procurement personnel meet with exhibitors, facilitating mutual exchange and networking.
IV. MARKETING & MEDIA ACHIEVEMENT
1.Advertising effectiveness:
- Extensive advertising across TV, internet, keywords, Facebook, and street banners maximized exposure, with online channels alone accumulating over 9.5 million impressions and significantly reaching potential target audiences.
- Media exposure totaled nearly 100 features across television and online platforms, including coverage by major TV channels such as USTV, TVBS, and TTV.
2.Public Relations Activities Effectiveness
- Collaborative promotion with nearly 20 influencers and bloggers expanded reach within the baking community.
- At the opening ceremony we welcomed Taipei City Deputy Mayor Lee Tai-Hsin, International Federation of Chinese Bakery & Confectionery Association President Zhen Shan-Guo, Filipino-Chinese Bakery Association President Zhen Hung-Kuo, iba Director Florian Gmeinwieser , as well as representatives from embassies, consulates, and associations. The ceremony also featured the launch rally of the 2026 UIBC International Competition For Young Bakers, with teams and judges from 6 cities around the world making a grand entrance to boost morale ahead of the competition.
3.Official Website Traffic
The official website received over 640,000 page views from February 12 to March 15, 2026.
4.Facebook Page Traffic
- From February 12 to March 15, 2026, the official Facebook page accumulated a total of 5.761 million views.
- Facebook page followers: 60,000 (an increase of nearly 2,000+ followers during the promotional period).