Show Report
PATR1. SHOW PROFILE
| Exhibition | 2023 Taipei International Bakery Show |
|---|---|
| Date | February 16 (Thu.)-19 (Sun.) 10:00-18:00(Last day until 17:00) |
| Venue | Taipei Nangang Exhibition Center, Hall 1, 1F & 4F |
| Advisory Board | The Bureau of Foreign Trade, MOEA / Industrial Development Bureau, Ministry of Economic Affairs |
| Organizer | Taipei Bakery Association / Chan Chao Int'l Co., Ltd. |
| Co-organizer | Department of Information and Tourism, Taipei City Government/ International Federation of Chinese Bakery & Confectionery Association/ International Union of Bakers and Confectioners/ United Bakery Association ROC/ Taiwan Confectionery, Biscuit & Floury Food Industry Association/ China Grain Products R & D Institute/ Taiwan Gateaux Association/ Taipei B.I.S. Association/ National Kaohsiung Hospitality College/ Taipei Kai-Ping Culinary School |
PART2. SHOW SCALE
Exhibitor Profile
The exhibition covered two floors of Taipei Nangang Exhibition Center Hall 1. Including 375 exhibitors, 1,641 booths.
The exhibitors of baking material, baking equipment & auxiliary take up 90%. Among them, there are exhibitors from Malaysia, Thailand, France, the U.S.A., Belgium, Japan, England and Central America.
| Baking Equipment |
Baking Material |
Bakery Store |
Coffee | Wine | Total | |
|---|---|---|---|---|---|---|
| Exhibitors | 195 | 133 | 14 | 18 | 15 | 375 |
| Booths | 826 | 704 | 51 | 24 | 36 | 1,641 |
Visitor Profile
The overall counts of the visitors settles at 150,456.
PART3. EVENT ACHIEVEMENT
51th UIBC International Competition for Young Bakers 2023 in Taipei
The UIBC International Championship for Young Bakers is a very traditional competition that has been held annually since 1971. It serves to motivate the best young bakers internationally and aims to present them to the public for reasons of recruiting young talent.
The UIBC Junior World Championship of Confectioners 2023 in Taipei
The UIBC Junior World Championship is a benchmark test of upcoming talents in the confectionery trade. The purpose of the competition is to inspire the best young pastry chefs in the world and to show their talents to the public. Furthermore, looking for young talents for national teams and other international competitions.
2023 Taiwan Gâteaux Cake Contest
The Taiwan Gâteaux Association was established with the objective of enhancing skills in the baking industry by organizing periodic baking competitions and seminars, also cultivating a new generation of bakers, to helping them become a patissiers and meet international standards. The Taiwan Gateaux Cake Contest is divided into student group、professional group and society group.
2023 TIBS Baking Industry Annual New Product Award
2023 TIBS Baking Industry Annual New Product Award gathers 45 new products of bakery equipment and raw materials selected by the professional jury. Among them, there are 4 innovative products selected by the jury, which motivate vendors to continue developing new items with the goal of driving the baking industry continuously forward!
TIBS Navigator
We have specially invited the the champion team of the 2022 Coupe du Monde de la Boulangerie to be the [Taipei International Bakery Show 2023] TIBS Navigator! The expertise of 2022 Taiwan’s pride shall lead everyone into a new era of baking!
PON of Taiwan - Beauty and the Beast
Specially invite Baking Chef Hsu Shao-Huan, one of the champions of the 2022 Coupe du Monde de la Boulangerie, to make classic comes to life again!
With “love” as the artisanal baking theme for the 2022 Coupe du Monde de la Boulangerie, the visual presentation of this work is based on “Beauty and the Beast”. The “Beauty and the Beast” work displayed for four days during the exhibition.
2023 Taiwan Bakery Award - Top 30 & Rising Star
With the hosting of the second Taiwan Bakery Award, Taipei Bakery Association and Chan Chao Int'l Co., Ltd. are committed to bringing the baking industry into the digital age.
We also invested resources in cultivating new baking stars! For the first time, this event held the“Taiwan Bakery Award －Rising Star ”, which used puffs as the theme for the baking competition because they were the most popular bakery item on the internet for the year. Bakers across Taiwan are invited to participate in the competition!
TIBS Champion Coach’s Annual Special Recipe - Lemon Cream Puffs
In response to the “2023 Taiwan Bakery Award - Rising Star ” event, the conference invited the collaboration of media platforms, DailyView, to determine the most popular baking item based on search volume and online discussion. The winner - puff. As a result, TIBS invited the master bakers Kuo-Yi Lee to share his exclusive puff recipes!
2023 TIBS Bakery Mentor
TIBS provide bakers who are working hard in the industry or preparing to start a business, and want to join the bakery industry, a more in-depth communication opportunity. The conference invited the founder and chairman of Amo Bakery Chou Cheng-Hsun, and the founder and chairman of Viva Bakery Chang Guo-Rong as mentors. In the form of mentors and on-site meetings, they provided information on business, entrepreneurship, technology, etc.
2023 TIBS Booth Design Award
TIBS Booth Design Award encourages exhibitors to beautify their booths and improve the overall exhibition quality. Through this creativity, it can create a professional exhibition image for the Taipei International Bakery Show.
Free Entry for Bakery License
To gather more targeted professionals within the baking sector, individuals who has the certificate listed can have 1 day pass to the show. There are nearly 20,000 people applied for this program.
PART4. MARKETING & MEDIA ACHIEVEMENT
1.Advertising effectiveness
To ensure TIBS gets the most media coverage, our marketing team has used every major channels to distribute the trade show information, including television, GDN and Facebook…etc. The total internet reach of this year is nearly 8 million.
2.Media Cooperation
Join forces with the leading brands and media partners which covering various industry, like 《Taishin International Bank》、《Shopee》. Taipei International Bakery Show gathered all sources from online and offline and created the maximize exposure.
3.Media Exposure
In the course of the expo, there are over100 posts of mainstream media on TV, newspaper, and the internet.
4.Internet Statistics
The Official Website and Facebook Fan page of Taipei International Bakery Show created over 1 million page views from January 16 to February 19 in 2023.