Show Report
PATR1. SHOW PROFILE
| Exhibition | 2022 Taipei International Bakery Show |
|---|---|
| Date | March 17 (Fri.)-20 (Mon.) 10:00-18:00(Last day until 17:00) |
| Venue | Taipei Nangang Exhibition Center, Hall 1, 1F & 4F |
| Advisory Board | The Bureau of Foreign Trade, MOEA / Industrial Development Bureau, Ministry of Economic Affairs |
| Organizer | Taipei Bakery Association |
| Co-organizer | Department of Information and Tourism, Taipei City Government/ International Federation of Chinese Bakery & Confectionery Association/ United Bakery Association ROC / Taiwan Confectionery, Biscuit & Floury Food Industry Association/ China Grain Products R & D Institute/ Taiwan Gateaux Association/ Taipei B.I.S. Association/ National Kaohsiung Hospitality College/ Taipei Kai-Ping Culinary School |
| Executor | Chan Chao Int'l Co., Ltd. |
PART2. SHOW SCALE
Exhibitor Profile
The exhibition covered two floors of Taipei Nangang Exhibition Center Hall 1. Including 361 exhibitors, 1,342 booths. The exhibitors of baking material, baking equipment & auxiliary take up 90%. Among them, there are exhibitors from England, the U.S.A., Japan, Korea, Honduras, Guatemala, Hong Kong and Singapore.
| Baking Equipment |
Baking Material |
Bakery Store |
Coffee | Wine | Total | |
|---|---|---|---|---|---|---|
| Exhibitors | 189 | 135 | 6 | 9 | 22 | 361 |
| Booths | 758 | 608 | 16 | 13 | 41 | 1,342 |
Visitor Profile
The overall counts of the visitors settles at 151,148. And the most visited day is the second day of the exhibition. Among them, there are nearly 70% of visitors visited the exhibition for baking material, baking equipment and Bakery food.
| Day1 | Day2 | Day3 | Day4 | Total |
|---|---|---|---|---|
| 32,221 | 42,493 | 41,012 | 35,422 | 151,148 |
PART3. EVENT ACHIEVEMENT
2022 Taiwan Gâteaux Cake Contest
The Taiwan Gâteaux Association was established with the objective of enhancing skills in the baking industry by organizing periodic baking competitions and seminars and cultivating a new generation of bakers, helping them to become professional pâtissiers and meet international standards.
2022 Asian Pastry Cup - Taiwan Selections
The winners of Taiwan selection will go to " Asian Pastry Cup " fighting with other countries for the opportunity of " Coupe du Monde de la Pâtisserie " in Lyon.
2022 Coupe Louise Lesaffre - Asia Pacific Selections Taiwan Selections
The winners of Taiwan selection will go to "Coupe Louise Lesaffre - Asia Pacific Selections" fighting with other countries for the opportunity of The Bakery World Cup in Paris.
2022 TIBS Booth Design Award
TIBS Booth Design Award encourages exhibitors to beautify their booths and improve the overall exhibition quality. Through this creativity, it can create a professional exhibition image for the Taipei International Bakery Show.
Spiritual Bakery Forumn
The Spiritual Bakery Forum invites professional baking experts and well-known brands to talk about post-epidemic baking healing, healing baking psychology, and the implementation of healing baking products. With different themes, to express baking can do the healing.
Unworried Bakery
Based on the results of the "Unworried Bakery" questionnaire, this area visualizes the results and provides an interesting interactive experience. Step into the Unworried Bakery and heal your mind from daily stress.
2022 Taiwan Bakery Award
In order to show Taiwan's bakery industry is in line with the digital age, the Taipei Bakery Association debuts the "2022 Taiwan Bakery Award". Through the evaluation of baking industry experts, a list of 30 baking brand products was jointly selected by baking professionals and consumers' voices.
Free Entry for Bakery License
To gather more targeted professionals within the baking sector, individuals who has the certificate listed can have 1 day pass to the show. There are nearly 20,000 people applied for this program.
PART4. MARKETING & MEDIA ACHIEVEMENT
1.Advertising effectiveness
To ensure TIBS gets the most media coverage, our marketing team has used every major channels to distribute the trade show information, including television, GDN and Facebook…etc. The total internet reach of this year is nearly 7 million.
2.Buyer Invitation
Covering more than 7,000 industry professionals, including bakery, food coffee shop owner…etc.
3.Media Cooperation
Join forces with the leading brands and media partners which covering various industry, like 《Taishin International Bank》、《Taiwan Mobile Co., Ltd.》、《Great Food Town》. Taipei International Bakery Show gathered all sources from online and offline and created the maximize exposure.
4.Media Exposure
In the course of the expo, there are nearly 100 posts of mainstream media on TV, newspaper, and the internet.
5.Internet Statistics
The Official Website and Facebook Fan page of Taipei International Bakery Show created over 80 million page views from January 17 to March 27 in 2022.