Show Report
I. SHOW PROFILE
| Exhibition | 2025 Taipei International Bakery Show |
|---|---|
| Date | March 14 (Fri.)-17 (Mon.) 10:00-18:00 (Last day until 17:00) |
| Venue | Taipei Nangang Exhibition Center, Hall 1, 1F & 4F |
| Organizer | Taipei Bakery Association / Chan Chao Int'l Co., Ltd. |
| Co-organizer | International Federation of Chinese Bakery & Confectionery Association/ International Union of Bakers and Confectioners/ United Bakery Association ROC/ Taiwan Confectionery, Biscuit & Floury Food Industry Association/ China Grain Products R & D Institute/ Taiwan Gâteaux Association/ Taipei B.I.S. Association/ National Kaohsiung University of Hospitality and Tourism / Taipei Kai-Ping Culinary School |
| Sponsor | Department of Information and Tourism, Taipei City Government |
| Entry Options |
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※ Eligibility Criteria for Concession Tickets: Senior ages from 65-69 or visitors with disabilities and one accompanying person (Must provide disability manual).
※ Free entry for seniors over 70 year-old and children under 12 year-old (ID required)
※ For security reasons, declined pets (except guide dogs) and visitors who wear flip flop.
II. SHOW FIGUES
Exhibition Scale
The exhibiting space covered two floors of Hall 1 - Taipei Nangang Exhibition Center. Including 370 exhibitors, 1,700 booths.
The exhibition profile diversifed into baking equipment, ingredient, finished products and others related items. Impressively, 90% of exhibitors is from baking ingredient, baking equipment & auxiliary categories.
Exhibitors Profile
In addition to domestic exhibitors, the exhibition also attracted a number of overseas exhibitors who come from Japan, India, France, the United States, Hong Kong, the Philippines, Vietnam, Singapore, Germany, Myanmar, etc.
Visitor Profile
The show had become the largest bakery and catering exhibition of the year, attracting a significant number of visitors whose professions were in the industry or related industries. Among them were key brands from various industries, Such as leading domestic channel retailers 7-Eleven, FamilyMart, PX Mart, RT-Mart, and Carrefour; restaurant brands like Wowprime Group and Le Ble d'Or; well-known hotel operators including Hanlai Hotel, Humble House Group, Palais de Chine Hotel, and Hotel Metropolitan Premier Taipei; department stores such as Eslite Spectrum, Shin Kong Mitsukoshi, Qsquare, and Far Eastern Department Stores. Among them are also many key figures in the bakery industry, including chairpersons, bakers, R&D personnel, and procurement managers.
III. EVENT ACHIEVEMENT
2025 City Bread Championship
The fourth edition of the 2025 City Bread Championship is co-organized by the Taipei Bakery Association, the Taipei International Bakery Show, and the International Federation of Chinese Bakery & Confectionery Associations (IFCBCA). It is an international baking competition that promotes cultural and technical exchanges among cities. Hosted in Taipei, the gourmet city, the event welcomes professional bakers from 15 cities around the globe to showcase the art of baking and to compete for the ultimate title.
2025 City Bread Championship – Winners
- 1st Place – Taipei
- 2nd Place – Brescia
- 3rd Place – Reykjavik
- Special Award of the Jury President – Daegu
2025 Taiwan Gâteaux Cake Contest
The Taiwan Gâteaux Contest aims to boost baking industry skills through competitions. The contest comprises student, professional, and society groups, featuring 12 categories such as Marzipan, Grand Craft, Sugar Art Craft, Chocolate Art Craft, Mousse Cake, Confirties & Chocolate, Gift Cake&Package, Rice Flour Cake, Decorative Exhibit, Cupcakes, Whipped Cream Fruit Decorated Cake, Assorted Cookies.
Asia Bakery Summit
A 3-day event spotlighting key topics in the bakery industry, including global insights, trendsetting dialogues, expert workshops, and iconic showcases.
| Topic | Speakers |
|---|---|
| 3/14(Fri.) 14:00-16:00 | |
| Baking with Lesaffre |
|
| 3/15 (Sat.) 11:00-12:00 | |
| Bake it Up: from Trends to Opportunities |
|
| 3/15 (Sat.) 12:00-12:30 | |
| The Sweet Spot – SIGEP in Italy and Singapore |
|
| 3/15 (Sat.) 14:00-14:45 | |
| Authentic German pretzels and more: Workshop with Bernd Kütscher |
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| 3/15 (Sat.) 15:00-16:00 | |
| Master Baker Insights |
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| 3/16(Sun.) 10:30-16:30 | |
| Wu Tzu Ching Workshop- UIBC World Baker 2023 |
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Baking without Border
"Baking Without Borders" embodies the spirit of friendship and strong collaboration among international baking associations. At TIBS 2025, we proudly present a dedicated Baking Without Borders area, featuring specialty pastries from eight countries and regions. This special showcase also highlights 12 world-leading bakery exhibitions, esteemed partners of TIBS, fostering global connections within the baking industry.
| Exhibition | Country |
|---|---|
| IFCBCA | Taiwan, Philippines, Vietnam, Myanmar, Singapore, Sabah, Malaysia, China, Hong Kong |
| Exhibition Partbers of TIBS | Member states of IFCBCA, Japan, Korea, USA, Germany, France (12 exhibitions and events in total) |
Souvenir
We’ve invited Wu Tzu Ching (UIBC World Baker 2023) and Hsu Shih Yuan (2022 WCC World Brewers Cup Champion) to collaborate on this crispy cookies & drip bag coffee souvenir.
2025 Taiwan Bakery Award - Top 30 & Rising Star
The Taipei Bakery Association and Chan Chao Int'l Co., Ltd. are dedicated to ushering the baking industry into the digital era. To this end, we organized the third annual 'Taiwan Bakery Award' to highlight industry trends and underscore the significance of online marketing for businesses as well as cultivate new Taiwanese bakery businesses through competitions.
The "Taiwan Bakery Award—TOP30" was presented to the 30 most favored bakery products, selected through customer feedback collected from the internet. To ensure accuracy, we partnered with the renowned data technology company, "Big Data Co., Ltd.," and with its subsidiary data analysis, "Daily View," to conduct this year's survey. Besides the name list of 30 selected bakery brands, we invited One & Only Artisan Bakery, Yannick, Chun Sun Sponge Cake, Cheese Duke, Saint Paul Patisserie, Fuyishan, HON DIN BAKERY CO., LTD. and Amo Bakery.
We also invested resources in cultivating new baking products. The theme of the "Taiwan Bakery Award—Rising Star" competition will be Pudding – the top 1 online presence baking product of the year.
2025 Taiwan Bakery Award—Rising Star Award Winners
- Gold Prize: Jimberly - Farmhouse Handmade Pudding
- Silver Prize: Urban Canyon by Brown Study - Urban Canyon Egg Pudding
- Bronze Prize: unicofa coffee - Geisha coffee pudding
- Special prizes: OhChu Dessert - Silky Amber Pudding
- Special prize: Li Shih - Caramel hazelnut pudding
Top Bakes Avenus
The special 'Top Bakes Avenue' section featured renowned bakery stores showcasing their finest products and exclusive offers.
Home Baking Expert
TIBS invited baking lovers across Taiwan to join forces. Over 60 moderators of baking-themed Facebook/Instagram communities responded, promoting the exhibition through posts.
2025 TIBS Booth Design Award
The "TIBS Booth Design Award" to encourage exhibitors to enhance their booths. Criteria include exterior design, brand presentation, space configuration, sustainable energy, and creativity.
Additionally, we intergrated the "Booth Design Star: Check-in for Prizes" activity for increased visibility, with nearly 60 participants during the event.
Free Entry for Bakery License Holders
To target baking professionals, individuals who has the eligible certificates can have 1 day pass to the show. There are nearly 20,000 people applied for this program.
Bakery Show Gala
On the first day night at the Grand Victoria Hotel in Dazhi, guests from worldwide baking industry organizations, European and American industry units, and procurement personnel meet with exhibitors, facilitating mutual exchange and networking.
IV. MARKETING & MEDIA ACHIEVEMENT
1.Advertising effectiveness:
- Extensive advertising across TV, internet, keywords, Facebook, and street banners maximized exposure. Accumulated reach over 6 million
- Media exposure included over 200 appearances in TV and online media, with significant coverage from major TV channels - FTV, USTV, TVBS, EBC.
2.Public Relations Activities Effectiveness
- Collaborative promotion with nearly 20 influencers and bloggers expanded reach within the baking community.
- At the opening ceremony we welcomed Taipei City Mayor Chiang Wan-an, International Federation of Chinese Bakery & Confectionery Association President Thin Thin Kyaw, Vietnam Bakery Associtions President Kao Sieu Luc, Filipino-Chinese Bakery Association President Christopher Ah, iba Director Susann Seidemann, IEG Asia CEO Ilaria Cicero, MOBAC Show Committee Vice Chair Toshimasa Tanaka, as well as representatives from embassies, consulates, and associations. The ceremony also featured the launch rally of the 2025 City Bread Championship, with teams and judges from 15 cities around the world making a grand entrance to boost morale ahead of the competition.
3.Official Website Traffic
The official website received over 650,000 page views from February 14 to March 17, 2025
4.Facebook Page Traffic
- From January 9 to March 17, 2025, the official Facebook fan page accumulated nearly 2.6 million reach.
- Fan page followers: 58,353 (increased by over 2,000+ followers during the promotional period).