Show Report
PATR1. SHOW PROFILE
| Exhibition | 2021 Taipei International Bakery Show |
|---|---|
| Date | March 26 (Fri.)-29 (Mon.) 10:00-18:00(Last day until 17:00) |
| Venue | Taipei Nangang Exhibition Center, Hall 1, 1F & 4F |
| Advisory Board | The Bureau of Foreign Trade, MOEA / Industrial Development Bureau, Ministry of Economic Affairs |
| Organizer | Taipei Bakery Association |
| Co-organizer | International Federation of Chinese Bakery & Confectionery Association/United Bakery Association ROC/Taiwan Confectionery, Biscuit & Floury Food Industry Association/China Grain Products R & D Institute/Taiwan Gâteaux Association/Taipei B.I.S. Association/National Kaohsiung Hospitality College/Taipei Kai-Ping Culinary School |
| Executor | Chan Chao Int'l Co., Ltd. |
PART2. SHOW SCALE
Exhibitor Profile
The exhibition covered two floors of Taipei Nangang Exhibition Center Hall 1. Including 407 exhibitors, 1,550 booths. The exhibitors of baking material, baking equipment & auxiliary take up 90%. Among them, there are exhibitors from France, the U.S.A., Honduras, Guatemala, Belgium, Mauritius, and Cayman Islands.
| Baking Equipment |
Baking Material |
Bakery Store |
Coffee | Wine | Total | |
|---|---|---|---|---|---|---|
| Exhibitors | 211 | 160 | 13 | 12 | 11 | 407 |
| Booths | 868 | 608 | 40 | 23 | 11 | 1,550 |
Visitor Profile
The overall counts of the visitors settles at 153,092. And the most visited day is the second day of the exhibition. Among them, there are nearly 70% of visitors visited the exhibition for baking material, baking equipment and Bakery food.
| Day1 | Day2 | Day3 | Day4 | Total |
|---|---|---|---|---|
| 34,416 | 42,872 | 38,606 | 37,198 | 153,092 |
PART3. EVENT ACHIEVEMENT
2021 iba-UIBC CUP OF CONFECTIONERS - Taiwan Selection
Outstanding confectioners from all over the Taiwan gathered in Taipei TWTC Nangang Exhibition Hall1 to show their best talent for the iba-UIBC CUP OF CONFECTIONERS - Taiwan Selection. The winner will represent Taiwan to compete in UIBC Cap of Confectioners - Final in Munich, 2021.
2021 Han Pastry Innovation Contest
The long history of Han Pastry is an asset of Chinese culture, and there are various bakery stores presenting unique Han Pastry in Taiwan. In order to generate new market opportunities and market the Han Pastry industry to the world. The Han Pastry innovation contest had been hosted by Taiwan Bakery Association. The contest was formed in a traditional group and a creative group. The main objective of the contest event is to pass on the value of traditional Han Pastry culture and lead the market trend.
2021 Gâteaux Cake Contest
The Taiwan Gâteaux Association was established with the objective of enhancing skills in the baking industry by organizing periodic baking competitions and seminars and cultivating a new generation of bakers, helping them to become professional pâtissiers and meet international standards.
2021 TIBS Baking Industry Innovation Award Section
In order to motivate the innovation of the baking industry. The first TIBS Baking Industry Award had been hosted in 2021. Exhibitors can nominated products with technological and functional innovation. This year, there are 21 exhibitors with a total of 23 innovative products were selected. And the selected products were displayed in the "2021 TIBS Baking Industry Innovation Award Section" during the exhibition.
The Food Calendar Pavilion
With the improvement of environmental awareness, Taipei International Bakery Show applied the concept of 24 solar terms with interesting activities. Visitors can learn about Taiwan’s seasonal ingredients and incorporate them in baking works. The pavilion attracted nearly 6,000 visitors during the exhibition. In addition to the interesting activities, the Food Calendar Pavilion also invited 10 masters of the famous bakery to reproduce masterpieces with the concept of diversified ingredients, which attracted nearly 400 visitors.
Free Entry for Bakery License
To gather more targeted professionals within the baking sector, individuals who has the certificate listed can have 1 day pass to the show. There are nearly 20,000 people applied for this program.
PART4. MARKETING & MEDIA ACHIEVEMENT
1.Advertising effectiveness
To ensure TIBS gets the most media coverage, our marketing team has used every major channels to distribute the trade show information, including television, GDN and Facebook…etc. The total internet reach of this year is nearly 5 million.
2.Buyer Invitation
Covering more than 10,000 industry professionals, including bakery, food coffee shop owner…etc.
3.Media Cooperation
Join forces with the leading brands and media partners which covering various industry, like 《Taishin International Bank》、《Taiwan Mobile Co., Ltd.》、《Great Food Town》. Taipei International Bakery Show gathered all sources from online and offline and created the maximize exposure.
4.Media Exposure
In the course of the expo, there are about 100 posts of mainstream media on TV, newspaper, and the internet.
5.Internet Statistics
The Official Website and Facebook Fan page of Taipei International Bakery Show created over one million page views from January 26 to April 5 in 2020.