Show Report
I. SHOW PROFILE
| Exhibition | 2024 Taipei International Bakery Show |
|---|---|
| Date | March 14 (Thu.)-17 (Sun.) 10:00-18:00 (Last day until 17:00) |
| Venue | Taipei Nangang Exhibition Center, Hall 1, 1F & 4F |
| Advisory Board | International Trade Administration, MOEA / Industrial Development Administration, Ministry of Economic Affairs |
| Organizer | Taipei Bakery Association / Chan Chao Int'l Co., Ltd. |
| Co-organizer | Department of Information and Tourism, Taipei City Government / International Federation of Chinese Bakery & Confectionery Association / International Union of Bakers and Confectioners / United Bakery Association ROC / Taiwan Confectionery, Biscuit & Floury Food Industry Association / China Grain Products R & D Institute / Taiwan Gateaux Association / Taipei B.I.S. Association/ National Kaohsiung University of Hospitality and Tourism / Taipei Kai-Ping Culinary School |
| Entry Options |
|
※ Eligibility Criteria for Concession Tickets: Senior ages from 65-69 or visitors with disabilities and one accompanying person (Must provide disability manual).
※ Free entry for seniors over 70 year-old and children under 12 year-old (ID required)
※ For security reasons, declined pets (except guide dogs) and visitors who wear flip flop.
II. SHOW FIGUES
Exhibition Scale
The exhibiting space covered two floors of Hall 1 - Taipei Nangang Exhibition Center. Including 360 exhibitors, 1,563 booths.
The exhibition profile diversifed into baking equipment, ingredient, finished products and others related items. Impressively, 90% of exhibitors is from baking ingredient, baking equipment & auxiliary categories.
| Baking Equipment |
Ingredient | Bakery Store |
Coffee | Wine | Total | |
|---|---|---|---|---|---|---|
| Exhibitors | 188 | 134 | 14 | 15 | 9 | 360 |
| Booths | 863 | 622 | 36 | 24 | 18 | 1,563 |
Exhibitors Profile
In addition to domestic exhibitors, the exhibition also attracted a number of overseas exhibitors who come from France, China, Japan, Italy, the Philippines, Singapore, Myanmar, Vietnam, Malaysia, Hong Kong, the United States, Guatemala, etc.
Visitor Profile
The show had become the largest bakery and catering exhibition of the year, attracting a significant number of visitors whose professions were in the industry or related industries.
III. EVENT ACHIEVEMENT
2024 City Bread Championship- Taiwan Selection
The theme of the City Bread Championship 2024 is To Promote Urban Culture and Enhance the Exchange of Baking Skills. Taking place in Taipei, renowned as the Gourmet Capital, the championship will gather professional chefs from major cities across Asia, including Taiwan, to compete and showcase the art of baking.
2024 Asian Pastry Cup – Taiwan Selection
The Asian Pastry Cup, hosted in Singapore, serves as a precusor to the World Pastry Cup, which takes place in Lyon, France. The winner of Asian Pastry Cup will receive a ticket to the World Pastry Cup.
2024 UIBS Junior World Championship of Confectioner - Taiwan Selection
The UIBC Junior World Championship of Confectioner aims to showcase young pastry chefs' talents internationally and scout talents for national teams and other competitions.
2024 Taiwan Gâteaux Cake Contest
The Taiwan Gâteaux Contest aims to boost baking industry skills through competitions. The contest comprises student, professional, and amateur groups, featuring 12 categories such as Marzipan, Grand Craft, Sugar Art Craft, Chocolate Art Craft, Mousse Cake, Confirties & Chocolate, Gift Cake&Package, Rice Flour Cake, Decorative Exhibit, Cupcakes, Whipped Cream Fruit Decorated Cake, Assorted Cookies.
Baking without Border
In the light of resuming international exchange, we laied the first stone for establishing a communication channel among international baking associations and partnership countries to reinforce information sharing. Our distinguished guesses for the show are from International Union of Bakers and Confectioners (UIBC), International Baking Industry Exposition (IBIE), International Federation of Chinese Bakery Confectionery Associations (IFCBCA) and Overseas visitors.
| Exhibition | Country |
|---|---|
| IFCBCA | Taiwan, Philippines, Vietnam, Myanmar, Singapore, Sabah, Malaysia, China, Hong Kong |
| Exhibition Partbers of TIBS | Member states of IFCBCA, Japan, Korea, USA, Germany, France (12 exhibitions and events in total) |
2nd Generation Bake It Up
Toward the internalization of the baking industry, rising stars in bakeries, representing the second generation of Asian baking businesses, shared their experiences in inherited and expanded family enterprises.
| Speaker | Background |
|---|---|
| Eva Kao |
|
| Forest Lim |
|
| Jacky Chan | Product and Service Department Market Research, Hong Kong Food Machinery Co., Ltd. |
| Royce Gerik Chua |
|
| Shing Yow Jou | Head of Marketing Department, Amo Bakery |
| Thin Thin Kyaw |
|
2024 Taiwan Bakery Award - Top 30 & Rising Star
The Taipei Bakery Association and Chan Chao Int'l Co., Ltd. are dedicated to ushering the baking industry into the digital era. To this end, we organized the third annual 'Taiwan Bakery Award' to to highlight industry trends and underscore the significance of online marketing for businesses as well as cultivate new Taiwanese bakery businesses through competitions.
The "Taiwan Bakery Award—TOP30" was presented to the 30 most favored bakery products, selected through customer feedback collected from the internet. To ensure accuracy, we partnered with the prominent internet market research company, "Big Data Co., Ltd.," along with its subsidiary, "Daily View," to conduct this year's survey.
Besides the name list of 30 selected bakery brands, we invited Shan Mai Food, Hon Din Bakery, Cheese Duke, Hazukido, 5.Tung, Chun Sun, ChizUp! and, Amo Bakery.
We also invested resources in cultivating new baking products. The theme of the "Taiwan Bakery Award—Rising Star" competition will be Pudding – the top 1 online presence baking product of the year.
2024 Taiwan Bakery Award—Rising Star Award Winners
- Gold Prize: LooL Canelé Pâtisserie - Salted Cheese Milk Tea Caramel Pudding
- Silver Prize: Grand Hyatt Taipei Baguette - President's Pudding
- Bronze Prize: Yannick - Steamed Milk Pudding
- Special prize: OhChu Dessert - Caramel Thick Pudding
- Special prize: Alexsarah.bakery - Japanese Vanilla Baked Pudding Japanese Vanilla Baked Pudding
Home Baking Expert
TIBS invited baking lovers across Taiwan to join forces. Over 90 moderators of baking-themed Facebook/Instagram communities responded, promoting the exhibition through posts.
Bakery Exploring
Baking fans are invited to recommend must-try bakery stores across Taiwan! A total of 160 high-quality bakery shops are recommended.
2024 TIBS Booth Design Award
The "TIBS Booth Design Award" to encourage exhibitors to enhance their booths. Criteria include exterior design, brand presentation, space configuration, sustainable energy, and creativity.
Additionally, we intergrated the "Booth Design Star: Check-in for Prizes" activity for increased visibility, with nearly 140 participants during the event.
Free Entry for Bakery License Holders
To target baking professionals, individuals who has the eligible certificates can have 1 day pass to the show. There are nearly 20,000 people applied for this program.
Bakery Show Gala
On the first day night at the Grand Victoria Hotel in Dazhi, guests from worldwide baking industry organizations, European and American industry units, and procurement personnel meet with exhibitors, facilitating mutual exchange and networking.
IV. MARKETING & MEDIA ACHIEVEMENT
1.Advertising effectiveness:
- Extensive advertising across TV, internet, keywords, Facebook, and street banners maximized exposure. Accumulated reach over 6 million.
- Media exposure included over 100 appearances in newspapers, TV, and online media, with significant coverage from major TV channels - ETTV, SET, TVBS, Eastern Broadcasting Corporation, CTS, and FTV.
- Widespread promotion by bartering with our international partners such, TIBS was promoted on social media platfroms of UIBC, IBIE, and BEMA.
2.Public Relations Activities Effectiveness
- Collaborative promotion with 23 influencers and bloggers expanded reach within the baking community.
- The opening ceremony attracted nearly 120 VIPs, including Lin Chien-sung, Presidential Advisor to the Office of the President of Taiwan, Dominique Anract, Chairman of the French Bakery Association and UIBC, Kerwin Brown, Chairman of the American Bakers Association, as well as representatives from various embassies, consulates, and associations.
3.Official Website Traffic
The official website received over 630,000 page views from February 14 to March 17, 2024.
4.Facebook Page Traffic
- From January 9 to March 17, 2024, the official Facebook fan page accumulated nearly 2 million reach.
- Fan page followers: 54,978 (increased by over 2,000 followers during the promotional period).