The secret ingredient balancing flavor and health: Taiwan Goodies  Koji Rice .

2026 Taipei International Bakery Show

Unlocking New Sugar-Reduction Options in Baking Centered on Health Trends

Exhibitor: Hong Jay Food Co., Ltd.

Release Date: February 5, 2026

Booth No.: M1014

Hong Jay Food Co., Ltd. is proud to announce the grand showcase of its flagship product—Taiwanese Rice Koji—at the 2026 Taipei International Bakery Show. With core appeals of "Health Orientation, Natural Sugar Reduction, and Rich Grain Aroma," this product offers the baking industry a new ingredient choice aligned with future market trends.

As consumer focus on healthy diets and reduced-sugar products continues to grow, bakers face new challenges in recipe design. Hong Jay Food's Taiwanese Rice Koji is crafted from rigorously selected Tainan No. 13 Japonica Rice from "Dong Fong Shi Suei" (Dong Fong Farm). When applied in bread recipes, it assists in lowering the proportion of refined sugar while preserving the original flavor layers and texture, ensuring that reducing sugar does not mean sacrificing deliciousness.

Health Advantages: Natural Sugar Reduction, Responding to Market Demand

The Taiwanese Rice Koji launched by Hong Jay Food is rich in various active enzymes. These enzymes help break down starch and protein, making nutrients in the ingredients easier to absorb while drawing out the raw material's natural sweetness.

In baking applications, Rice Koji facilitates a reduction in refined sugar usage, allowing products to maintain a moist and layered texture even with less sugar. This characteristic not only meets modern consumer expectations for healthy eating but also allows baking operators to embrace "health-oriented, low-burden" market trends and create differentiated product value without significantly altering existing production processes.

Versatile Applications: From Daily Baking to Product Development

Hong Jay Food’s Taiwanese Rice Koji offers excellent application flexibility. It is suitable for toast, dinner rolls, sweet breads, fillings, and creative baked goods, assisting in enhancing overall flavor performance and product value.

For businesses requiring mass production and stable manufacturing processes, the stability and practicality of this Rice Koji allow for the integration of health appeals into products without the need for major adjustments to production workflows.

Hong Jay Food: Rooted Locally, Connecting the Industry's Future

Founded in 2012, Hong Jay Food Co., Ltd. upholds the philosophy of "Let's do something for Taiwan's agriculture together." The company is long committed to discovering the potential of Taiwanese agricultural products in baking ingredients and ensures quality through contract farming at the source.

Through the development and promotion of Rice Koji, Hong Jay Food aims to work alongside the Taiwanese baking industry to respond to market changes, creating a new direction for baking that balances flavor, health, and commercial value.

Exhibition Information

📍 Exhibition: 2026 Taipei International Bakery Show (TIBS)

📍 Exhibitor: Hong Jay Food Co., Ltd.

📍 Booth No.: M1014

We sincerely invite bakery operators, food and beverage professionals, and industry experts interested in healthy baking ingredients to visit us and learn about the practical applications and partnership possibilities of Taiwanese Rice Koji.

Media Contact Information

Hong Jay Food Co., Ltd.

📞 Phone: +886-2-8286-6896

🏢 Address: No. 22, Ln. 61, Guangrong Rd., Luzhou Dist., New Taipei City, Taiwan

🌐 Corporate Website: https://www.hongjay.com/

🛒 Online Shop: https://www.hjfood.com.tw/?lang=zh-TW